Who We Are

Vknow was designed to educate wine lovers in a fun and non-pretentious way. Wine culture can be intimidating, but with VKNOW it doesn’t have to be.

Let us at VKNOW be your guide. We’ll teach you the most important things you need to know about wine to become a pro.


Wine enthusiasts, meet Caleb Ganzer. Along with Area9, Vknow partnered with Caleb – the face of Vknow and your go-to-guide throughout your course journey. We made certain your wine needs would be well-met by one of the best in the business. Caleb is a highly acclaimed and respected Sommelier – his studies carried him to Paris, where his love affair with wine fully blossomed and he channeled his passion into a full-time career. He’s held prestigious positions at some of New York City’s finest restaurant and wine establishments, such as, DANIEL, DBGB, and Eleven Madison Park.

He resides now as the Wine Director for Compagnie des Vins Surnaturels – a SoHo wine bar with Parisian roots and a must if you live in NYC or are visiting. Since, Caleb has been named Best New Sommelier in 2016 for Wine & Spirits and as Food & Wine’s Sommelier of the Year in 2017.

With Caleb’s exceptional knowledge and love for the industry combined with Area9’s expertise in building personalized educational platforms, Vknow was created with you in mind. Let us help you take your wine game to the next level through our unique and customizable learning platform. We love wine, you love wine, and we want to teach you more about it!

How Did We Get Here

No two brains are alike and because of this Area9 created a unique adaptive educational platform to teach students based off of their current strengths and weakness. Designed to focus and expand on your personal educational goals. Be one of the first! Join Vknow, the first wine educational platform of its kind on the market today – becoming a wine pro is just a few clicks away.

“This online course will change the conversation surrounding wine education for the years to come. Using adaptive learning techniques, this gives the learner the opportunity to digest and understand the ins and outs of the world of wine without rote memorization, or redundant exercises. The result is remarkable, really allowing the user to gain useful expertise on their own schedule and adapted to their level of knowledge. And all this at a fraction of the price of the formal in class options on the market today.”

Former Sommelier & Proprietor, Sandhi Wines
Rajat Parr